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At this point too, we have only begun having a few clients who actually can or will pull the trigger on larger purchases such as a full rack setup done up to the nines, a front/rear bumper w/winch and/or full accessories, and we understand that for what we do that people buy things in methodical stages of importance to them or by their own agendas of interest. Our job is to respect that and help them make informed decisions on the gear they want to use.
We take a bit more of a personal approach here at 12° North Industries with many things with our customers based upon experience itself and sometimes the best ways to do something are in stages, and by that I mean in a way that makes sense for your needs and financially.
That being said. You can do what you want in pieces or sections and if you want, we're working on the ability to offer financing through PayPal because its trusted world over.
We understand what may seem expensive by many is based upon current thought processes and to what level matters to each individual. Keep in mind, all of us here are consumers of our own industry and many others equally. So it is a constant battle especially in today's market to get a customer to learn or understand how to differentiate between Cost vs. Value.
Cost is relatively easier to equate, its the cost of what it takes to construct something despite how short sited that may be at times. Value however, Value is something much more than just cost. To assign value to a product you have to think not just in terms of first cost, but life cycle cost as well.
By taking a look at how we use specific items and getting rid of redundancy in our lives. A vehicle is the third largest investment you'll ever make, so why wouldn't you want to get the most for your money from it or the products you use on or with it? Not just first cost, but overall maintenance and operation cost over time as well?
I have a small but perfect example.
Just using a bit of a personal note about myself here. I don't mind telling you or others how many years I went just using random totes in my setup from different stores and brands before I said enough was enough and just started buying the Alubox's like the ALU-Box 67 (x2) and ALU-Box 81 we carry.
I've had 3 of these boxes over the course of the last year and not all at once did I even purchase them, it took me almost a year and one I bought knowing I was re-purposing it for a design idea and it could be just trashed. Can I justify their cost now? Depends on the outlook taken. I averaged about 2-3 replacement totes at a cost of $9-14 every 4 or 5 months; out of the 7 I will normally carry as a full trail gear load.
Not to mention gas, wear & tear, to go 11 miles across town to the one store that has the ones I want with locking lids most times in stock. God forbid I get lunch at one of my favorite spots here in town on the way, (Ha, I'll be a negative $20 spot there alone).
The totes are the best cheap totes with locking lids I've found. For the many I've used; too soft, the heat does weird things to them and they don't last. Too hard they get cracked or chip when bumped against while offroad.
My Alu-Boxes.. water/dust proof. They can take any method of securing down I can throw at them. Strapped, cinched, bungee corded, interlocked & stacked and strapped.. even mildly dropped. I can stand on them I can sit on them, I can stuff them tight and the sides don't distort or bulge and best of all, they'll last me 10 years or more if I just use them the same way I do the old totes; interior or exterior storage use wise.
Now I cant wait to update the rest of my gear totes to Alu-boxes here and there as I go. But they will last for years where my other ones barely last a few months.
~ Justified
EDIT: The Ranger Offroad Trailer will be an interesting and well documented project to follow. We actually have discussed a second one to do from a 1st Gen Frontier for a 1st Gen Xterra family guy here in one of the local offroading clubs in S. Nevada in similar fashion.
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North Industries
Las Vegas, Nevada 89118
Web http://www.12degnorth.com
